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soft launch - definition and synonyms


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verb [intransitive/transitive] business     soft launch pronunciation in British English
/ˈsɒft ˌlɔːntʃ/
Word Forms
present tense
I/you/we/theysoft launch
he/she/itsoft launches
present participlesoft launching
past tensesoft launched
past participlesoft launched

Related words

  1. to make a new product or service partly available to the public, to test it or to see how people react

    The network will soft launch the site March 15.

    We soft launched because we knew the first task we faced was to build support from early adopting lovers of local food.

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a description of an economic or political situation based on analysis of information at the present time

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Open Dictionary


an unregulated form of capitalism that features financial deregulation, privatisation and low tax for high earners

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