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slogan

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noun [countable] slogan pronunciation in British English /ˈsləʊɡən/ 
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singularslogan
pluralslogans
  1. a short phrase that is easy to remember and is used to advertise something or to express the beliefs of a political party or other group

    The company unveiled its new advertising slogan this week.

    Anti-government slogans had been sprayed all over the wall.

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a paid holiday given to a new employee before they start their job

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