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sharewashing - definition and synonyms

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noun business
  1. From our crowdsourced Open Dictionary
    a marketing strategy which deceives people by trying to suggest that a business is motivated by principles of sharing rather than conventional profits

    Bliss suggested that these companies are involved in sharewashing as they’re nothing but a rental broker, unregulated cab services, and a service that lets well-off people pay less well-off people to do their chores without providing benefits and job security.

    Submitted by Kerry on 19/01/2017
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a rainbow produced when water droplets in the air reflect light from the moon rather than the sun

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platform capitalism

a way of doing business that involves recruiting large numbers of people who work for themselves using the company's platform, as used by companies such as Uber, Deliveroo and the like

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