Did you know?

Click any word in a definition or example to find the entry for that word

self-referential marketing - definition and synonyms

What are red words?

90% of the time, speakers of English use just 7,500 words in speech and writing. These words appear in red, and are graded with stars. One-star words are frequent, two-star words are more frequent, and three-star words are the most frequent.


or SRM

  1. From our crowdsourced Open Dictionary
    the concept of an individual or organization placing one original product inside another, thereby increasing the exposure and revenue potential of each one

    In an effort to make its newest feature film and lighting equipment line more popular, the studio used self-referential marketing to maximize the exposure of both products.

    Submitted by Cheo from United States on 13/06/2014


a rainbow produced when water droplets in the air reflect light from the moon rather than the sun

BuzzWord Article

Open Dictionary

platform capitalism

a way of doing business that involves recruiting large numbers of people who work for themselves using the company's platform, as used by companies such as Uber, Deliveroo and the like

add a word


A must for anyone with an interest in the changing face of language. The Macmillan Dictionary blog explores English as it is spoken around the world today.

global English and language change from our blog
Macmillan learn live love play