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sale - definition and synonyms

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noun     sale pronunciation in British English
Word Forms
  1. 1
    [countable/uncountable] the process of selling goods or services for money
    sale of:

    a prohibition on the sale of arms

    1. a.
      [countable] a single instance of selling goods or services
      make/lose a sale:

      I’m willing to lower the price in order to make a sale.

    2. b.
      [only before noun] relating to the process of selling goods or services

      The painting sold for more than double its estimated sale price.

  2. 2
    [countable] an event or period of time during which a shop reduces the prices of some of its goods

    the start of the after-Christmas sales

    sale on:

    The shop is having a sale on appliances next week.

  3. 3
    [countable] an event at which people meet to buy and sell things, normally at a place that is not usually used for this purpose
    1. a.
  4. 4


    [plural] the total number of things that a company sells within a particular period of time, or the money that it earns by selling things

    We hope to increase sales this year to £50 million.

    Do you have the sales figures yet?

    Sales are up for the month of May.

    1. a.
      the activity of trying to sell products or services

      I’ve been in car sales for five years now.

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to manipulate someone psychologically so that they begin to question their own perceptions and memories

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Dunning-Kruger effect

the phenomenon by which an incompetent person is too incompetent to understand his own incompetence

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