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sale

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noun British English pronunciation: sale /seɪl/ 
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singularsale
pluralsales
  1. 1
    [countable/uncountable] the process of selling goods or services for money
    sale of:

    a prohibition on the sale of arms

    1. a.
      [countable] a single instance of selling goods or services
      make/lose a sale:

      I'm willing to lower the price in order to make a sale.

    2. b.
      [only before noun] relating to the process of selling goods or services

      The painting sold for more than double its estimated sale price.

  2. 2
    [countable] an event or period of time during which a shop reduces the prices of some of its goods

    the start of the after-Christmas sales

    sale on:

    The shop is having a sale on appliances next week.

  3. 4

    sales

    [plural] the total number of things that a company sells within a particular period of time, or the money that it earns by selling things

    We hope to increase sales this year to £50 million.

    Do you have the sales figures yet?

    Sales are up for the month of May.

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