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rub in  - definition and synonyms

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phrasal verb [transitive]
Word Forms
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present tense
I/you/we/theyrub in
he/she/itrubs in
present participlerubbing in
past tenserubbed in
past participlerubbed in
  1. 1
    to mix something such as butter or fat into another substance such as flour, using your fingers

    Place the flour in a bowl and rub in the butter.

  2. 2
    rub it in used to remind someone of something stupid or bad that they did

    OK, I lost, no need to rub it in!

See also main entry: rub

bit rot

when electronic information is lost because the software or devices needed to read it are no longer available

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troll factory

a company that pays its employees to write online comments in favour or against somebody or something posing as ordinary Internet users

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