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persuasion

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noun persuasion pronunciation in British English /pə(r)ˈsweɪʒ(ə)n/ 
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singularpersuasion
pluralpersuasions
  1. 1
    [uncountable] the process of persuading someone to do or believe something

    We achieve much more by persuasion than by brute force.

    powers of persuasion:

    Using her powers of persuasion, she got him to help.

  2. 2
    [countable] formal a set of political or religious beliefs

    governments of every political persuasion

  3. 3
    [singular] humorous a particular type of person or thing

    people of the male persuasion

    Synonyms and related words for this sense of persuasion

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