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persona - definition and synonyms

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noun [countable]     persona pronunciation in British English
/pə(r)ˈsəʊnə/
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singularpersona
pluralpersonas or personae
  1. 1
    the part of your personality that you deliberately show most people

    Eva’s public persona didn’t reveal much of her character.

  2. From our crowdsourced Open Dictionary
    2
    in marketing, a persona is a fictitious character based on known features of the target audience for a product. As part of the development of a new product, several personas are created in order to ensure that the product meets all their needs.

    Once you have developed your personas, you then need to use what you’ve learnt to guide the development of your content marketing strategy.

    Submitted from United Kingdom on 19/06/2013
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a way of doing business that involves recruiting large numbers of people who work for themselves using the company's platform, as used by companies such as Uber, Deliveroo and the like

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