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peak

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adjective [only before noun] peak pronunciation in British English /piːk/
  1. 2
    a peak level of something is when it is highest

    Peak demand for gas is around 5.30.

    Synonyms and related words for this sense of peak
    1. a.
      often humorous used to refer to something that has reached the highest degree of popularity, with the result that it starts to become less popular

      We have reached peak beard. From now on, beards will dwindle and fail, soon to be despised and shunned.

      It is difficult to tell if we are at peak tattoo.

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