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niche-casting - definition and synonyms

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  1. From our crowdsourced Open Dictionary
    in broadcasting, identifying a group of people who might want to watch something and making programmes targeted at them

    Mr. Trump has embraced the politics of niche-casting, not just in the campaign but in his inaugural speech, which made no effort to reach beyond his base.

    Submitted from United Kingdom on 25/01/2017

Open Dictionary

snap election

a general election … that is called earlier than expected

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