Did you know?

Click any word in a definition or example to find the entry for that word

native advertising  - definition and synonyms

Close

What are red words?

90% of the time, speakers of English use just 7,500 words in speech and writing. These words appear in red, and are graded with stars. One-star words are frequent, two-star words are more frequent, and three-star words are the most frequent.

noun

or sponsored content

  1. From our crowdsourced Open Dictionary
    advertising on a website that looks as though it is genuine content on the website, and is aimed at exactly the same audience as the usual visitors to that website

    Even though it sometimes goes wrong, when native advertising goes right, it is impressive enough to be used as a model for not only killing the banner ad, but all outdated forms of online monetization in general.

    Submitted from United Kingdom on 29/04/2013

bit rot

when electronic information is lost because the software or devices needed to read it are no longer available

BuzzWord Article

Word of the Day

jive

to dance a jive

Open Dictionary

troll factory

a company that pays its employees to write online comments in favour or against somebody or something posing as ordinary Internet users

add a word

Blog

A must for anyone with an interest in the changing face of language. The Macmillan Dictionary blog explores English as it is spoken around the world today.

global English and language change from our blog