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innovation

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noun British English pronunciation: innovation /ˌɪnəʊˈveɪʃ(ə)n/ 
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singularinnovation
pluralinnovations
  1. 1
    [countable] a new idea, method, piece of equipment etc

    the latest technological innovations

  2. 2
    [uncountable] the invention or use of new ideas, methods, equipment etc

    companies that reward creativity and innovation

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