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goodwill - definition and synonyms


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noun [uncountable] goodwill pronunciation in British English /ɡʊdˈwɪl/
  1. 1
    a feeling of wanting to be friendly and helpful to someone
    a gesture of goodwill:

    As a gesture of goodwill, we agreed to do the work free of charge.

  2. 2
    business the good reputation and good relationships that a company has with its customers, and how much these are worth if the company is sold

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in an online conversation, repeatedly asking a person questions which suggest that you are interested in what they are talking about, but are actually intended to annoy them

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