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goodwill  - definition and synonyms

 
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noun [uncountable] goodwill pronunciation in British English /ɡʊdˈwɪl/
  1. 1
    a feeling of wanting to be friendly and helpful to someone
    a gesture of goodwill:

    As a gesture of goodwill, we agreed to do the work free of charge.

  2. 2
    business the good reputation and good relationships that a company has with its customers, and how much these are worth if the company is sold

rat tail

a type of hairstyle which has a long, thin strip of hair growing down the back of the neck

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(of a politician) to be able to communicate and connect with ordinary people

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