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verb [transitive] British English pronunciation: generate /ˈdʒenəreɪt/ 
Word Forms
present tense
present participlegenerating
past tensegenerated
past participlegenerated
  1. 1
    to make money

    The business is not generating enough revenue to cover its costs.

    Millions of pounds are generated for the arts by the national lottery.

  2. 2
    to create jobs or work

    The new car factory will generate a lot of jobs in the area.

  3. 3
    to make a lot of people express feelings or opinions about something

    The advertising campaign generated a lot of interest in our work.

    the controversy generated by the report

  4. 4
    to produce power

    75% of France's electricity is generated by nuclear reactors.


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Open Dictionary

major on (doing) sth

to have or do a lot of something; to focus on a particular thing

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