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foothold  - definition and synonyms


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noun [countable] foothold pronunciation in British English /ˈfʊtˌhəʊld/
Word Forms
  1. 1
    a small hole, crack, or lump on a surface where you can put your foot to support yourself when climbing
  2. 2
    a position from which you can improve your status or become more successful in an organization, profession, or market
    gain/get/establish a foothold:

    They have managed to gain a foothold in the South American market.

bit rot

when electronic information is lost because the software or devices needed to read it are no longer available

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troll factory

a company that pays its employees to write online comments in favour or against somebody or something posing as ordinary Internet users

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