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experiential marketing - definition and synonyms

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noun business
  1. From our crowdsourced Open Dictionary
    a marketing strategy that engages consumers directly and encourages them to participate in brand development, for example by attending events where they can try out and experiment withthe brand's productsSubmitted on 03/11/2016
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webrooming

the practice of looking at a product online before going to a conventional store to buy it

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panjandrum

a person who has or claims to have a lot of influence

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