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digital touch point - definition and synonyms

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  1. From our crowdsourced Open Dictionary
    marketing jargon for a way of contacting customers via the Internet. Examples include microsites, surveys, apps and emails.

    The public's love affair with the app has prompted huge investment from large companies seeking another digital touch point with customers.

    Submitted from United States on 20/05/2011
quiz invitation

Open Dictionary

patio diplomacy

high-level diplomats meeting and dining in an informal environment e.g. a party or club

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