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crunch - definition and synonyms

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noun crunch pronunciation in British English /krʌntʃ/
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singularcrunch
pluralcrunches
  1. 1
    [singular] the loud noise that something hard makes when you bite it
    the crunch of crisps
    Synonyms and related words
    1. a.
      a noise like something being crushed
      I could hear the crunch of someone’s feet on the gravel.
      Synonyms and related words
  2. 2

    the crunch

    informal the time when something important or difficult happens or must be decided
    if/when it comes to the crunch: If it comes to the crunch, can I rely on you to support me?
    1. a.
      [only before noun] extremely important, usually because of having a major effect on the result of a situation
      a crunch match
      crunch time: July 1 is crunch time for us.
      Synonyms and related words
  3. 3
    [countable] [usually singular] mainly American informal a situation that is very difficult because you do not have enough of something, especially time or money
    a credit/budget crunch

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