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crunch

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noun crunch pronunciation in British English /krʌntʃ/ 
Word Forms
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singularcrunch
pluralcrunches
  1. 1
    [singular] the loud noise that something hard makes when you bite it

    the crunch of crisps

    Synonyms and related words for this sense of crunch
    1. a.
      a noise like something being crushed

      I could hear the crunch of someone's feet on the gravel.

      Synonyms and related words for this sense of crunch
  2. 2

    the crunch

    informal the time when something important or difficult happens or must be decided
    if/when it comes to the crunch:

    If it comes to the crunch, can I rely on you to support me?

    1. a.
      [only before noun] extremely important, usually because of having a major effect on the result of a situation

      a crunch match

      crunch time:

      July 1 is crunch time for us.

      Synonyms and related words for this sense of crunch
  3. 3
    [countable] [usually singular] mainly American informal a situation that is very difficult because you do not have enough of something, especially time or money

    a credit/budget crunch

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