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click bait

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noun [uncountable] showing disapproval British English pronunciation: click bait /ˈklɪk ˌbeɪt/

or clickbait

  1. a link on a website that is designed to catch people's attention and encourage them to read on

    This is not news, really. It's click bait, the stuff pageviews are made of.

emoji

a small digital image … which is used in electronic communication to express emotion or other simple concepts

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flop

a complete failure

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major on (doing) sth

to have or do a lot of something; to focus on a particular thing

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