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cheapen

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verb [transitive] cheapen pronunciation in British English /ˈtʃiːpən/ 
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present tense
I/you/we/theycheapen
he/she/itcheapens
present participlecheapening
past tensecheapened
past participlecheapened
  1. 1
    to make someone or something seem less valuable or respected

    This type of advertising cheapens the image of the brand.

protologism

a new word or phrase invented in the hope that it will become generally used

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