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charm

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noun British English pronunciation: charm /tʃɑː(r)m/ 
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singularcharm
pluralcharms
  1. 1
    [uncountable] a personal quality that attracts people to you and makes them like you

    Even journalists succumbed to Roosevelt’s easy charm.

    great/considerable/immense charm:

    She is a woman of great personal charm.

    turn on the charm (=use it to influence someone or achieve something):

    They were reluctant to let us in until Sue turned on the charm.

    Thesaurus entry for this meaning of  charmThesaurus entry for this meaning of charm
    1. a.

      charms

       [plural] pleasant or attractive qualities or features

      Visitors are delighted by the village’s more rustic charms.

      The place held no charms for me – it was bare and isolated.

      Thesaurus entry for this meaning of  charmThesaurus entry for this meaning of charm
    2. b.
      [uncountable] the quality of being pleasant or attractive

      The building has been modernized but retains its traditional charm.

      a classic children’s tale that has lost none of its charm

      Thesaurus entry for this meaning of  charmThesaurus entry for this meaning of charm

This is the British English definition of charm. View American English definition of charm.

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