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charm

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noun British English pronunciation: charm /tʃɑː(r)m/ 
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singularcharm
pluralcharms
  1. 1
    [uncountable] a personal quality that attracts people to you and makes them like you

    Even journalists succumbed to Roosevelt's easy charm.

    great/considerable/immense charm:

    She is a woman of great personal charm.

    turn on the charm (=use it to influence someone or achieve something):

    They were reluctant to let us in until Sue turned on the charm.

    1. a.

      charms

      [plural] pleasant or attractive qualities or features

      Visitors are delighted by the village's more rustic charms.

      The place held no charms for me – it was bare and isolated.

    2. b.
      [uncountable] the quality of being pleasant or attractive

      The building has been modernized but retains its traditional charm.

      a classic children's tale that has lost none of its charm

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