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brand - definition and synonyms

 
 
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noun [countable]     brand pronunciation in British English
/brænd/
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singularbrand
pluralbrands
  1. 1
    a product or group of products that has its own name and is made by one particular company. The word for a machine or vehicle made by one particular company is a make
    brand of:

    I tried using a new brand of soap.

    See also own brand
  2. 2
    a particular type of something
    brand of:

    He has his own special brand of humour.

    Prescott’s down-to-earth brand of socialism

  3. 3
    a mark that is burnt onto the skin of an animal such as a cow, to show who owns it
  4. 4
    literary a burning piece of wood
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platform capitalism

a way of doing business that involves recruiting large numbers of people who work for themselves using the company's platform, as used by companies such as Uber, Deliveroo and the like

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