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90% of the time, speakers of English use just 7,500 words in speech and writing. These words appear in red, and are graded with stars. One-star words are frequent, two-star words are more frequent, and three-star words are the most frequent.
Banana Republic is certainly on a hot innovation track with their Fall project initiative with the AMC hit series Mad Men. ... With striking and bold ads that read, ‘Get Mad’, you can’t help but be engaged. This is a prime example of brand amplification. Banana Republic has elevated their brand experience by embedding themselves in a show that has deeply penetrated the American Psyche.
A must for anyone with an interest in the changing face of language. The Macmillan Dictionary blog explores English as it is spoken around the world today.global English and language change from our blog