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assure - definition and synonyms


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verb [transitive] assure pronunciation in British English /əˈʃɔː(r)/
Word Forms
present tense
present participleassuring
past tenseassured
past participleassured
  1. 1
    formal to tell someone that something will definitely happen or is definitely true, especially in order to remove doubt about it

    There’s not much more I can say to assure you.

    assure someone of something:

    She assured me of her support.

    assure someone (that):

    The president assured me that he would sign the bill as amended.

  2. 2
    to do everything that you can in order to make certain that something happens

    We all worked hard to assure the mayor’s re-election.


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