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ambush marketing

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noun [uncountable] business ambush marketing pronunciation in British English
  1. a method of marketing in which a company advertises its products during an occasion such as a popular sporting event without the agreement of the event's organizers and without paying them any money

    It is impossible to completely stop ambush marketing because we can never stop the flow of new, creative and innovative ideas.

    There have been several highly publicized ambush marketing campaigns.

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