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real estate

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noun [uncountable] American English pronunciation: real estate
  1. 2
    something that someone owns or can make money from, especially online

    The goal is to carve out lucrative online real estate for advertisers who are willing to pay a premium to get their messages embedded into the entertainment.

    You may choose not to have your own website, however we wouldn't recommend it as you need to have your own online real estate that no one can take away from you.

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