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orientation - definition and synonyms


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noun orientation pronunciation in American English /ˌɔriənˈteɪʃ(ə)n/
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  1. 1
    [countable/uncountable] the particular interests, goals, and emphasis of a business, political group, or other organization

    Market orientation emphasizes the needs of the customer.

    orientation to/toward:

    the university’s increasing orientation toward applied sciences

  2. 2
    [countable/uncountable] someone’s basic attitudes or beliefs

    worries about the political orientation of the commission

  3. 3
    [uncountable] information or training that you are given before you start a new job or activity

    a work orientation course for recent graduates

    There’s an orientation day for new students.

  4. 4
    [countable] the position of an object, or the direction in which it is pointing

    Because of the building’s orientation the garden gets very little sun.


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