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launch - definition and synonyms

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noun [countable]     launch pronunciation in American English
Word Forms
  1. 1
    the act of sending a missile, space vehicle, satellite, or other object into the air or into space

    the launch of the space shuttle

  2. 2
    the start of a major activity such as a military attack, a public investigation, or a new career or project
    1. a.
      an occasion when a company starts selling a new product or service to the public

      The launch of their new product line will include prime-time TV commercials.

    2. b.
      an event at which a company or organization officially announces that it is starting to do or to sell something

      the launch of yet another program to promote efficiency in government



to manipulate someone psychologically so that they begin to question their own perceptions and memories

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Dunning-Kruger effect

the phenomenon by which an incompetent person is too incompetent to understand his own incompetence

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