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launch - definition and synonyms


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noun [countable] launch pronunciation in American English /lɔntʃ/
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  1. 2
    the start of a major activity such as a military attack, a public investigation, or a new career or project
    1. a.
      an occasion when a company starts selling a new product or service to the public
      The launch of their new product line will include prime-time TV commercials.
    2. b.
      an event at which a company or organization officially announces that it is starting to do or to sell something
      the launch of yet another program to promote efficiency in government


a fashion trend in which people intentionally wear ordinary, inexpensive, widely-available clothing

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a flower or small bunch of flowers worn on the lapel of a jacket on special occasions

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