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consumer

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noun [countable] economics American English pronunciation: consumer /kənˈsumər/ 
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singularconsumer
pluralconsumers
  1. someone who buys and uses goods and services. The expression the consumer is often used for referring to consumers as a group

    He has always shown a shrewd understanding of what consumers want.

    more choice for the consumer

    1. a.
      [only before noun] relating to consumers

      consumer demand/spending/protection

      consumer groups (=organizations that protect consumers):

      The change has been criticized by consumer groups.

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a Korean dish made from fermented cabbage or other vegetables, garlic and spices

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